I led digital strategy and digital creative for the Drama, A Man Called Otto, to position as a family-friendly holiday film. Some digital executions included the topical “12 Days of Otto” Social Series coinciding with Christmas, convincing Tom Hanks to join TikTok (generating over 6mm views!), and creating Intergenerational Influencer content that targeted audiences both young & old.

The Dramedy grossed over $100MM worldwide.