I lead the 360° Digital marketing campaign for Ghostbusters: Frozen Empire, that reached both a broad global audience, as well as targeting activations to specific audience segments. Some campaign executions included organic & paid content, digital banner ads, a platform-based AR Lens, a “Ghosting Insurance” UGC campaign, and a Global, web-based Ghost Invasion Experience.

The film opened to a franchise-best $45MM Box Office. 

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A MAN CALLED OTTO